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mySupermarket Business Solutions is a retail technology service that supports brands and categories in FMCG with a 360 degree real-time solution to make their brands shine online. We help you improve your digital knowledge to become a digital category champion.
mySupermarket Business Solutions is powered by the consumer website mySupermarket.co.uk, allowing brands access to key data about retailers, shoppers and FMCG trends. More than just a panel of shoppers, mySupermarket.co.uk’s ecommerce site gives brands the opportunity to grow online sales by optimising all aspects of their marketing and reaching shoppers at the point of purchase.
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win the digital shelf
360° real time solutions to make brands shine online
Increase your sales performance by auditing the damaging gaps in missing images, availability and product descriptions.
What search terms are being used and where else do shoppers look for your brands and your competitors’ brands too.
Want to improve your sales performance both online and offline? A/B test images, placements, descriptions and content.
Increase sales, grow your market share, build brand awareness, highlight NPD’s to the most relevant audience and be the best in class for your category.
There’s always a new kid on the block when it comes to food trends and 2016 was no exception. With the explosion of free-from alternatives, superfood options and exotic new elixirs promising health properties for your body, we took a look at 2016s biggest trends and how they affected shoppers, retailers and the FMCG[…]
New Year New You Whilst the grocery market can be unpredictable, one trend shoppers and retailers can always rely on is the New Year New You boom that hits every January. Fuelled by a season of excess and the promise of spring on the horizon, shoppers move towards healthier options and look for the[…]
mySupermarket’s Category Management Tool now offers brands the chance to view the performance of their digital shelf product by product with SKU performance analysis. Adding to the impressive capabilities of the Category Management Tool, brands can now analyse the performance of their digital shelf by individual products with in depth SKU analysis. Using our 360-degree[…]
With the festive season fast approaching, thoughts turn to dark nights, dinner parties and hot meals with a glass of bubbly. Last Christmas it seemed as though Prosecco was the hot trend featuring in everyone’s glasses. Here at mySupermarket, we were interested in understanding if our social perception of the move from Champagne Toasts to[…]
The Great British Bake Off final is here! It’s been a stressful season both in and out the tent for the iconic baking series but as Jane, Candice and Andrew enter the tent for one last time the controversy surrounding the show’s future is lost in the excitement and the nation’s undeniable love of all things[…]
It’s the nation’s favourite drink. No longer the tipple just for connoisseurs or the wealthy; the red, white or bubbly drop has firmly established itself as a much-loved drink for people of all ages, social classes and regions of the UK. Yes, we’re talking about wine – the beverage that novelist Ernest Hemingway once described[…]
When it comes to the Favourites war, the one thing brands know for certain is that featuring in shoppers’ Favourites is an ideal route for re-purchase. But just how much of shoppers’ Favourites is made up of brands versus own brand products? Are shoppers electing to go with tried and tested brands they’ve used for[…]
For something a little sweeter, Mandy will be rounding off her engagements when she heads to the London Chocolate Forum on October 7. The forum is the world’s biggest international chocolate industry conference and networking event. Mandy will be presenting on just who the chocolate shopper is and how to target them by sharing the[…]
Mandy is a keynote speaker at the Logistics and Supply Chain’s Omni-Channel Conference on September 28 and 29, at the Grand Connaught Rooms in London. The conference will bring together senior figures from retail to discuss customer expectations, consumer insight and the issues key to the future of the industry. Mandy will be speaking about[…]
Our Director of Brand Partnerships, Lisa Luxford, will be attending and hosting a panel at the Innovation in Non-Alcoholic Beverages Conference in London. The two-day event will spotlight the newest innovations in non-alcoholic beverages amid government regulations. Lisa will be hosting a panel on retailer beverage stock choices, identifying category favourites and understanding consumer trends[…]