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mySupermarket Business Solutions is a retail technology service that supports brands and categories in FMCG with a 360 degree real-time solution to make their brands shine online. We help you improve your digital knowledge to become a digital category champion.
mySupermarket Business Solutions is powered by the consumer website mySupermarket.co.uk, allowing brands access to key data about retailers, shoppers and FMCG trends. More than just a panel of shoppers, mySupermarket.co.uk’s ecommerce site gives brands the opportunity to grow online sales by optimising all aspects of their marketing and reaching shoppers at the point of purchase.
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win the digital shelf
360° real time solutions to make brands shine online
Increase your sales performance by auditing the damaging gaps in missing images, availability and product descriptions.
What search terms are being used and where else do shoppers look for your brands and your competitors’ brands too.
Want to improve your sales performance both online and offline? A/B test images, placements, descriptions and content.
Increase sales, grow your market share, build brand awareness, highlight NPD’s to the most relevant audience and be the best in class for your category.
Have you seen the new Tesco product shot guidelines for e-commerce? It’s very different to Unilever’s approach. Which has led to both frustration and confusion with our clients, and then Ocado has brought out their own front of pack guidelines which ignore both Unilever’s approach and Tesco’s – frustrating isn’t it! […]
THE CHALLENGE How are shoppers searching for brands? We were tasked by Wrigley’s to look into how shoppers are searching for their brand across the site, as they were keen to understand what could be done to increase their market share. THE APPROACH The first step was to map the top search keywords and[…]
The mySupermarket Insights tool is a great way to track the progress of your products. The tool allows you take a deeper look, which can be very useful when launching a product to market. We looked into the launch of Cadburys Freddo Drinking Chocolate 175g into Tesco and Asda and this is what we found: […]
THE QUESTION How can we optimize our marketing spend with minimal investment in in-depth market analysis? THE APPROACH mySupermarket was asked by brand X to delve into their category and shopper profile. Looking at the shopper profile of brand X within its category revealed some interesting insights. The demographic of the shopper can be[…]
Promotional budgets in the FMCG industry are significant and every opportunity should be taken to ensure that it is optimised to result in a clear ROI. Promotions are a key tool for brands to increase revenue and are more effective online than offline. Recently we made some additions to our business solutions tool which can help you[…]
Originally a sign of the beginning of spring and part of the preparations for Lent, Shrove Tuesday, or Pancake Day, has become a marked event on retailers and shoppers’ calendars across the country. From end of aisle displays to promotions on lemons, sugar and syrup, mySupermarket investigates the impact of pancake day’s popularity on[…]
All you need is love? Shopping trends and analysis for Valentine’s Campaigns by mySupermarket Love is the air as shoppers begin to come out of their post-Christmas spend hiatus just in time for Valentine’s day. Using our extensive data we decided to analyse trends, habits and shopping behaviours associated with Feb 14th to see if[…]
There’s always a new kid on the block when it comes to food trends and 2016 was no exception. With the explosion of free-from alternatives, superfood options and exotic new elixirs promising health properties for your body, we took a look at 2016s biggest trends and how they affected shoppers, retailers and the FMCG[…]
New Year New You Whilst the grocery market can be unpredictable, one trend shoppers and retailers can always rely on is the New Year New You boom that hits every January. Fuelled by a season of excess and the promise of spring on the horizon, shoppers move towards healthier options and look for the[…]
mySupermarket’s Category Management Tool now offers brands the chance to view the performance of their digital shelf product by product with SKU performance analysis. Adding to the impressive capabilities of the Category Management Tool, brands can now analyse the performance of their digital shelf by individual products with in depth SKU analysis. Using our 360-degree[…]
With the festive season fast approaching, thoughts turn to dark nights, dinner parties and hot meals with a glass of bubbly. Last Christmas it seemed as though Prosecco was the hot trend featuring in everyone’s glasses. Here at mySupermarket, we were interested in understanding if our social perception of the move from Champagne Toasts to[…]
The Great British Bake Off final is here! It’s been a stressful season both in and out the tent for the iconic baking series but as Jane, Candice and Andrew enter the tent for one last time the controversy surrounding the show’s future is lost in the excitement and the nation’s undeniable love of all things[…]
It’s the nation’s favourite drink. No longer the tipple just for connoisseurs or the wealthy; the red, white or bubbly drop has firmly established itself as a much-loved drink for people of all ages, social classes and regions of the UK. Yes, we’re talking about wine – the beverage that novelist Ernest Hemingway once described[…]
When it comes to the Favourites war, the one thing brands know for certain is that featuring in shoppers’ Favourites is an ideal route for re-purchase. But just how much of shoppers’ Favourites is made up of brands versus own brand products? Are shoppers electing to go with tried and tested brands they’ve used for[…]
For something a little sweeter, Mandy will be rounding off her engagements when she heads to the London Chocolate Forum on October 7. The forum is the world’s biggest international chocolate industry conference and networking event. Mandy will be presenting on just who the chocolate shopper is and how to target them by sharing the[…]
Mandy is a keynote speaker at the Logistics and Supply Chain’s Omni-Channel Conference on September 28 and 29, at the Grand Connaught Rooms in London. The conference will bring together senior figures from retail to discuss customer expectations, consumer insight and the issues key to the future of the industry. Mandy will be speaking about[…]
Our Director of Brand Partnerships, Lisa Luxford, will be attending and hosting a panel at the Innovation in Non-Alcoholic Beverages Conference in London. The two-day event will spotlight the newest innovations in non-alcoholic beverages amid government regulations. Lisa will be hosting a panel on retailer beverage stock choices, identifying category favourites and understanding consumer trends[…]
Next on the calendar for mySupermarket is Europe’s Customer Festival, at the Business Design Centre in London from September 13 -14. The event will bring together marketing teams across Europe to take their marketing and customer experience to another level. Mandy will be joining her peers in a roundtable discussion about data and analytics and turning[…]
Our Head of Brand Partnerships and Insights, Mandy Critchley, will be presenting at the Verdict Future Retail Strategies Congress at London’s Millennium Gloucester Hotel on September 8. The conference will bring together a host of thought leaders from some of the most innovative retailers for a two-day discussion on future-proofing retail strategies to achieve exceptional[…]
Our Head of Brand Partnerships and Insights, Mandy Critchley, will be presenting at the Digital Retail and FMCG Masterclass in London’s Century Club on September 6. The masterclass, hosted by international body Masterclassing Ltd, will show senior management and technical leads how they can deploy the latest digital and social marketing tools and techniques to[…]
With the growth of ecommerce comes a wealth of customer data. The challenge within businesses is to correctly analyse the data, use it to effectively communicate with your customer and then capitalise on the opportunities provided. Within the FMCG industry and the online grocery world, customer data is crucial in understanding who your shopper is,[…]
Open any newspaper in the UK at the moment and there is a high chance you will see an article related to reducing your sugar intake. It appears as though sugar is the new salt in the list of food additives to be avoiding. Our mySupermarket Analysts were intrigued and decided to delve into[…]
We are pleased to announce that our new Online Category Management Tool is now even better with the addition of a new report for brand managers. Our Media Compliance report will review all the different advertising campaigns you have across retailers. We’ll examine the different places your advertisements should appear on retailers’ sites and we’ll confirm whether they[…]
In the ecommerce world there has rightly been a huge focus on how shoppers use the search tool and how both retailers and brands can create a greater experience and in fact increase market share by improving the search experience. Take Alibaba, who in their efforts to compete with Amazon, invested approx. $10 million in[…]
Research shows that Britain’s love affair with coffee is growing. For every cup of tea drank we now consume around two-and-a-half cups of coffee. An impressive fact for a nation of tea drinkers. This success has not gone unnoticed and everyone from pubs, to fast-food operators, and even the baker Greggs, have been improving their coffee offerings to[…]
At mySupermarket we are partial to a snack or two and so our analysts were eager to study the types of snacks that are being sold across the UK supermarkets and unearth interesting trends. For instance, what are the trends with ‘healthy’ or ‘non-healthy’ products? How discounted are they? Which supermarkets sell the most snacks?[…]
It is that time of year again where the weather gets a little bit warmer, the flowers start blooming, and you can give your house a nice little spring cleaning makeover! According to mySupemarket studies, approximately 72% of women in the UK and 28% of men account for the volume of sales across cleaning[…]
Taxonomy is a crucial element of eCommerce. If you want to sell products online they need to be readily available via search. Much of this lies in maintaining a thorough product category taxonomy, the hierarchy for organising a product catalogue in a way for a customer to browse to the desired product in as few[…]
mySupermarket has launched a new online audit platform to enable you to better track the performance of your products and categories. Our Insights tool will provide key data across major UK retailers in order to help you win the digital shelf. It will include the following reports: Portfolio: a comprehensive audit of our products by retailer[…]
Beer is big business in the UK with annual sales in excess of £18 billion a year. According to the Institute of Brewing & Distilling, 25 million drinkers maintain around 700,000 jobs directly or indirectly related to brewing or beer selling. mySupermarket’s analysts studied beer buying habits, discovering that exactly a third of all beer[…]
February has seen us attend and speak at two different conferences – you may have seen us there? On Tuesday, February 2nd, we spoke at The Retail Bulletin’s OmniChannel Summit in London. mySupermarket’s Managing Director, Kim Ludlow, addressed the audience on personalisation and using data to understand your customers. Of key importance for brands and[…]
Each month we look at the cost of the same 35 popular products across the retailers and analyse grocery trends. February’s Grocery Tracker revealed that prices fell to their cheapest level in more than a year. Our research showed that the cost of a basket of typical items cost £85.80, making it the cheapest recorded since[…]
You may remember our award winning sugar accumulator tool from previous correspondence. The concept, developed with Public Health England and MEC, presents itself as a widget on our website and measures how much sugar is in a shopper’s basket. Using the UK Government’s nutrition criteria, we developed a system based on the traffic light labelling[…]
The first action of any brand marketer should be a focus on the basics. Once you have the basics right, you can use that information to drive your brand presence to the front of shoppers’ minds. Here are some basics of online brand marketing: Know your market share A brand should know how they perform[…]
Recent research indicates that customers are no longer loyal to one supermarket. Whereas in previous years, a customer would return to Tesco once a week to carry out their weekly shop, nowadays customers will go to where it is cheapest. Often, a shopper will visit two supermarkets in one day to take advantage of savings and[…]
mySupermarket tracked the shopper journey of customers online and found that most shoppers begin by using the search function. If many shoppers are using the search tool to fill their basket, it is important that brands have optimised this tool in order to be found. Search term analysis collects metrics about how customers search for your[…]
The shopper mission: what does she want, what purpose is she shopping for? In order to best target shoppers, a brand needs to answer two questions: Who is my shopper? What purpose is she shopping for? Once a brand understands what is driving a customer to their product, they are able to focus the branding[…]
A/B testing has huge potential for optimising sales of brands, if you do it right! It’s a great opportunity to learn about shopper preferences and then apply that data in order to increase sales. How does A/B testing work? First, decide what you are testing. Is it a new product image? A promotion? A pop-up[…]