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mySupermarket Business Solutions is a retail technology service that supports brands and categories in FMCG with a 360 degree real-time solution to make their brands shine online. We help you improve your digital knowledge to become a digital category champion.
mySupermarket Business Solutions is powered by the consumer website mySupermarket.co.uk, allowing brands access to key data about retailers, shoppers and FMCG trends. More than just a panel of shoppers, mySupermarket.co.uk’s ecommerce site gives brands the opportunity to grow online sales by optimising all aspects of their marketing and reaching shoppers at the point of purchase.
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win the digital shelf
360° real time solutions to make brands shine online
Increase your sales performance by auditing the damaging gaps in missing images, availability and product descriptions.
What search terms are being used and where else do shoppers look for your brands and your competitors’ brands too.
Want to improve your sales performance both online and offline? A/B test images, placements, descriptions and content.
Increase sales, grow your market share, build brand awareness, highlight NPD’s to the most relevant audience and be the best in class for your category.
THE CHALLENGE How are shoppers searching for brands? We were tasked by Wrigley’s to look into how shoppers are searching for their brand across the site, as they were keen to understand what could be done to increase their market share. THE APPROACH The first step was to map the top search keywords and[…]
The mySupermarket Insights tool is a great way to track the progress of your products. The tool allows you take a deeper look, which can be very useful when launching a product to market. We looked into the launch of Cadburys Freddo Drinking Chocolate 175g into Tesco and Asda and this is what we found: […]
THE QUESTION How can we optimize our marketing spend with minimal investment in in-depth market analysis? THE APPROACH mySupermarket was asked by brand X to delve into their category and shopper profile. Looking at the shopper profile of brand X within its category revealed some interesting insights. The demographic of the shopper can be[…]
Promotional budgets in the FMCG industry are significant and every opportunity should be taken to ensure that it is optimised to result in a clear ROI. Promotions are a key tool for brands to increase revenue and are more effective online than offline. Recently we made some additions to our business solutions tool which can help you[…]
Originally a sign of the beginning of spring and part of the preparations for Lent, Shrove Tuesday, or Pancake Day, has become a marked event on retailers and shoppers’ calendars across the country. From end of aisle displays to promotions on lemons, sugar and syrup, mySupermarket investigates the impact of pancake day’s popularity on[…]
All you need is love? Shopping trends and analysis for Valentine’s Campaigns by mySupermarket Love is the air as shoppers begin to come out of their post-Christmas spend hiatus just in time for Valentine’s day. Using our extensive data we decided to analyse trends, habits and shopping behaviours associated with Feb 14th to see if[…]
There’s always a new kid on the block when it comes to food trends and 2016 was no exception. With the explosion of free-from alternatives, superfood options and exotic new elixirs promising health properties for your body, we took a look at 2016s biggest trends and how they affected shoppers, retailers and the FMCG[…]
New Year New You Whilst the grocery market can be unpredictable, one trend shoppers and retailers can always rely on is the New Year New You boom that hits every January. Fuelled by a season of excess and the promise of spring on the horizon, shoppers move towards healthier options and look for the[…]
mySupermarket’s Category Management Tool now offers brands the chance to view the performance of their digital shelf product by product with SKU performance analysis. Adding to the impressive capabilities of the Category Management Tool, brands can now analyse the performance of their digital shelf by individual products with in depth SKU analysis. Using our 360-degree[…]
With the festive season fast approaching, thoughts turn to dark nights, dinner parties and hot meals with a glass of bubbly. Last Christmas it seemed as though Prosecco was the hot trend featuring in everyone’s glasses. Here at mySupermarket, we were interested in understanding if our social perception of the move from Champagne Toasts to[…]