Online Category Management Tool
  • Exclusive Favourites analysis
  • Track portfolio & availability
  • Full branch-level data

About us

Get to know us better
The largest online shopping panel in the world

mySupermarket Business Solutions is a retail technology service that supports brands and categories in FMCG with a 360 degree real-time solution to make their brands shine online. We help you improve your digital knowledge to become a digital category champion.

mySupermarket Business Solutions is powered by the consumer website mySupermarket.co.uk, allowing brands access to key data about retailers, shoppers and FMCG trends. More than just a panel of shoppers, mySupermarket.co.uk’s ecommerce site gives brands the opportunity to grow online sales by optimising all aspects of their marketing and reaching shoppers at the point of purchase.

  • unique yearly visitors
  • Supermarkets
  • mobile app downloads

win the digital shelf

360° real time solutions to make brands shine online
1. Fix the basics

Increase your sales performance by auditing the damaging gaps in missing images, availability and product descriptions.
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2. Understand the online shopper

What search terms are being used and where else do shoppers look for your brands and your competitors’ brands too.
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3. Test & optimise

Want to improve your sales performance both online and offline? A/B test images, placements, descriptions and content.
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4. Influence Shoppers – online & instore

Increase sales, grow your market share, build brand awareness, highlight NPD’s to the most relevant audience and be the best in class for your category.
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5. Re-message to the ROPO shopper

Target the shopper whilst they are in shopping mode in your category and make your media money work harder and much smarter.
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Your team

Kim ludlow
Kim ludlow
Managing Director UK
Mandy Critchley
Mandy Critchley
Head of Partnerships and Insights
Dalya Buchbinder
Dalya Buchbinder
Head of Client Development
GILAD SIMHONY
GILAD SIMHONY
CEO

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Contact us today to learn how mySupermarket Business Solutions can increase your Brand & Category Performance