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mySupermarket Business Solutions is a retail technology service that supports brands and categories in FMCG with a 360 degree real-time solution to make their brands shine online. We help you improve your digital knowledge to become a digital category champion.
mySupermarket Business Solutions is powered by the consumer website mySupermarket.co.uk, allowing brands access to key data about retailers, shoppers and FMCG trends. More than just a panel of shoppers, mySupermarket.co.uk’s ecommerce site gives brands the opportunity to grow online sales by optimising all aspects of their marketing and reaching shoppers at the point of purchase.
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win the digital shelf
360° real time solutions to make brands shine online
Increase your sales performance by auditing the damaging gaps in missing images, availability and product descriptions.
What search terms are being used and where else do shoppers look for your brands and your competitors’ brands too.
Want to improve your sales performance both online and offline? A/B test images, placements, descriptions and content.
Increase sales, grow your market share, build brand awareness, highlight NPD’s to the most relevant audience and be the best in class for your category.
With the growth of ecommerce comes a wealth of customer data. The challenge within businesses is to correctly analyse the data, use it to effectively communicate with your customer and then capitalise on the opportunities provided. Within the FMCG industry and the online grocery world, customer data is crucial in understanding who your shopper is,[…]
Open any newspaper in the UK at the moment and there is a high chance you will see an article related to reducing your sugar intake. It appears as though sugar is the new salt in the list of food additives to be avoiding. Our mySupermarket Analysts were intrigued and decided to delve into[…]
We are pleased to announce that our new Online Category Management Tool is now even better with the addition of a new report for brand managers. Our Media Compliance report will review all the different advertising campaigns you have across retailers. We’ll examine the different places your advertisements should appear on retailers’ sites and we’ll confirm whether they[…]
In the ecommerce world there has rightly been a huge focus on how shoppers use the search tool and how both retailers and brands can create a greater experience and in fact increase market share by improving the search experience. Take Alibaba, who in their efforts to compete with Amazon, invested approx. $10 million in[…]
Research shows that Britain’s love affair with coffee is growing. For every cup of tea drank we now consume around two-and-a-half cups of coffee. An impressive fact for a nation of tea drinkers. This success has not gone unnoticed and everyone from pubs, to fast-food operators, and even the baker Greggs, have been improving their coffee offerings to[…]
At mySupermarket we are partial to a snack or two and so our analysts were eager to study the types of snacks that are being sold across the UK supermarkets and unearth interesting trends. For instance, what are the trends with ‘healthy’ or ‘non-healthy’ products? How discounted are they? Which supermarkets sell the most snacks?[…]
It is that time of year again where the weather gets a little bit warmer, the flowers start blooming, and you can give your house a nice little spring cleaning makeover! According to mySupemarket studies, approximately 72% of women in the UK and 28% of men account for the volume of sales across cleaning[…]
Taxonomy is a crucial element of eCommerce. If you want to sell products online they need to be readily available via search. Much of this lies in maintaining a thorough product category taxonomy, the hierarchy for organising a product catalogue in a way for a customer to browse to the desired product in as few[…]
mySupermarket has launched a new online audit platform to enable you to better track the performance of your products and categories. Our Insights tool will provide key data across major UK retailers in order to help you win the digital shelf. It will include the following reports: Portfolio: a comprehensive audit of our products by retailer[…]
Beer is big business in the UK with annual sales in excess of £18 billion a year. According to the Institute of Brewing & Distilling, 25 million drinkers maintain around 700,000 jobs directly or indirectly related to brewing or beer selling. mySupermarket’s analysts studied beer buying habits, discovering that exactly a third of all beer[…]