Online Category Management Tool
  • Exclusive Favourites analysis
  • Track portfolio & availability
  • Full branch-level data

About us

Get to know us better
The largest online shopping panel in the world

mySupermarket Business Solutions is a retail technology service that supports brands and categories in FMCG with a 360 degree real-time solution to make their brands shine online. We help you improve your digital knowledge to become a digital category champion.

mySupermarket Business Solutions is powered by the consumer website, allowing brands access to key data about retailers, shoppers and FMCG trends. More than just a panel of shoppers,’s ecommerce site gives brands the opportunity to grow online sales by optimising all aspects of their marketing and reaching shoppers at the point of purchase.

  • unique yearly visitors
  • Supermarkets
  • mobile app downloads

win the digital shelf

360° real time solutions to make brands shine online
1. Fix the basics

Increase your sales performance by auditing the damaging gaps in missing images, availability and product descriptions.
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2. Understand the online shopper

What search terms are being used and where else do shoppers look for your brands and your competitors’ brands too.
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3. Test & optimise

Want to improve your sales performance both online and offline? A/B test images, placements, descriptions and content.
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4. Influence Shoppers – online & instore

Increase sales, grow your market share, build brand awareness, highlight NPD’s to the most relevant audience and be the best in class for your category.
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5. Re-message to the ROPO shopper

Target the shopper whilst they are in shopping mode in your category and make your media money work harder and much smarter.
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Your team

Viv Craske
Viv Craske
Managing Director – UK
Dalya Buchbinder
Dalya Buchbinder
Head of Client Development


Get in touch

Contact us today to learn how mySupermarket Business Solutions can increase your Brand & Category Performance