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mySupermarket Business Solutions is a retail technology service that supports brands and categories in FMCG with a 360 degree real-time solution to make their brands shine online. We help you improve your digital knowledge to become a digital category champion.
mySupermarket Business Solutions is powered by the consumer website mySupermarket.co.uk, allowing brands access to key data about retailers, shoppers and FMCG trends. More than just a panel of shoppers, mySupermarket.co.uk’s ecommerce site gives brands the opportunity to grow online sales by optimising all aspects of their marketing and reaching shoppers at the point of purchase.
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360° real time solutions to make brands shine online
Increase your sales performance by auditing the damaging gaps in missing images, availability and product descriptions.
What search terms are being used and where else do shoppers look for your brands and your competitors’ brands too.
Want to improve your sales performance both online and offline? A/B test images, placements, descriptions and content.
Increase sales, grow your market share, build brand awareness, highlight NPD’s to the most relevant audience and be the best in class for your category.
It’s the nation’s favourite drink. No longer the tipple just for connoisseurs or the wealthy; the red, white or bubbly drop has firmly established itself as a much-loved drink for people of all ages, social classes and regions of the UK. Yes, we’re talking about wine – the beverage that novelist Ernest Hemingway once described[…]
When it comes to the Favourites war, the one thing brands know for certain is that featuring in shoppers’ Favourites is an ideal route for re-purchase. But just how much of shoppers’ Favourites is made up of brands versus own brand products? Are shoppers electing to go with tried and tested brands they’ve used for[…]
For something a little sweeter, Mandy will be rounding off her engagements when she heads to the London Chocolate Forum on October 7. The forum is the world’s biggest international chocolate industry conference and networking event. Mandy will be presenting on just who the chocolate shopper is and how to target them by sharing the[…]
Mandy is a keynote speaker at the Logistics and Supply Chain’s Omni-Channel Conference on September 28 and 29, at the Grand Connaught Rooms in London. The conference will bring together senior figures from retail to discuss customer expectations, consumer insight and the issues key to the future of the industry. Mandy will be speaking about[…]
Our Director of Brand Partnerships, Lisa Luxford, will be attending and hosting a panel at the Innovation in Non-Alcoholic Beverages Conference in London. The two-day event will spotlight the newest innovations in non-alcoholic beverages amid government regulations. Lisa will be hosting a panel on retailer beverage stock choices, identifying category favourites and understanding consumer trends[…]
Next on the calendar for mySupermarket is Europe’s Customer Festival, at the Business Design Centre in London from September 13 -14. The event will bring together marketing teams across Europe to take their marketing and customer experience to another level. Mandy will be joining her peers in a roundtable discussion about data and analytics and turning[…]
Our Head of Brand Partnerships and Insights, Mandy Critchley, will be presenting at the Verdict Future Retail Strategies Congress at London’s Millennium Gloucester Hotel on September 8. The conference will bring together a host of thought leaders from some of the most innovative retailers for a two-day discussion on future-proofing retail strategies to achieve exceptional[…]
Our Head of Brand Partnerships and Insights, Mandy Critchley, will be presenting at the Digital Retail and FMCG Masterclass in London’s Century Club on September 6. The masterclass, hosted by international body Masterclassing Ltd, will show senior management and technical leads how they can deploy the latest digital and social marketing tools and techniques to[…]
With the growth of ecommerce comes a wealth of customer data. The challenge within businesses is to correctly analyse the data, use it to effectively communicate with your customer and then capitalise on the opportunities provided. Within the FMCG industry and the online grocery world, customer data is crucial in understanding who your shopper is,[…]
Open any newspaper in the UK at the moment and there is a high chance you will see an article related to reducing your sugar intake. It appears as though sugar is the new salt in the list of food additives to be avoiding. Our mySupermarket Analysts were intrigued and decided to delve into[…]