Feb 2016: mySupermarket Conference Schedule

February has seen us attend and speak at two different conferences – you may have seen us there? On Tuesday, February 2nd, we spoke at The Retail Bulletin’s OmniChannel Summit in London. mySupermarket’s Managing Director, Kim Ludlow, addressed the audience on personalisation and using data to understand your customers. Of key importance for brands and[…]

Sugar Accumulator App Downloaded a Million Times

You may remember our award winning sugar accumulator tool from previous correspondence. The concept, developed with Public Health England and MEC, presents itself as a widget on our website and measures how much sugar is in a shopper’s basket. Using the UK Government’s nutrition criteria, we developed a system based on the traffic light labelling[…]