Spring is in the air

 

Spring cleaning

It is that time of year again where the weather gets a little bit warmer, the flowers start blooming, and you can give your house a nice little spring cleaning makeover!

According to mySupemarket studies, approximately 72% of women in the UK and 28% of men account for the volume of sales across cleaning products sold on the site. Moreover, almost 70% of all trolleys with cleaning products are comprised by individuals between the ages of 25-44. On average, each shopper has a basket value of £7.12 worth of cleaning products.

general-data

of-Cleaning-Product-Baskets-by-Age

The mySupermarket analysts ranked different types of popular cleaning products by their popularity on our site.

Top-5-most-popular-categories

As far as brands go, here is a list of our top 10 cleaning products across all supermarkets:

top-cleaning-products---brands

With respect to the day of the week that consumers purchase their cleaning products on, we found that there is a slight increase in the beginning of the week with Sunday and Monday each comprising approx. 16% of purchases, and the remaining days each comprising approximately 12-14% of purchases.

 Cleaning-Product-Trolleys-by-Weekday

And in case you find yourself contemplating which supermarket to order from, based on our research, it appears that Ocado is the retailer with the most household cleaning products in stock.

mySupermarket studied cleaning trends across the UK and researched the cities that bought the most and fewest cleaning products.

Cleaning-products-by-geography

Way to keep things clean, Bromley folks!

 

Data analysed spans from April 2015 to April 2016 inclusive. mySupermarket Business Solutions is a retail technology service that supports brands and categories in FMCG with a 360 degree real-time solution to make their brands shine online. We help you improve your digital knowledge to become a digital category champion.

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