Case Study: A Shopper Profile

 

THE QUESTION

How can we optimize our marketing spend with minimal investment in in-depth market analysis?

THE APPROACH

mySupermarket was asked by brand X to delve into their category and shopper profile. Looking at the shopper profile of brand X within its category revealed some interesting insights.

The demographic of the shopper can be seen in the graphs below:

  • 83% Female orientated compared to 72% for the category and 69% against the competitor
  • 50% are aged 45-54 which is significantly higher v’s 30% for the category and 31% for the competitor

THE IMPACT

Identifying the “typical” shopper can help provide brands with a powerful tool to optimize their marketing spend by giving you all the information you need to focus messaging and activities on the correct demographic.

THE RESULTS:

  • The client was able to save money from their social marketing budget over six months as targeting was more precise
  • This lead to an increase of  15% in sales over a six month period
 

1

Identify

your typical shopper; their age, gender, household characteristics, geo-location and more.

2

Focus  

your marketing messages on your key shopper segments, those that bring in the most value.

3

Optimize

marketing ROI with ongoing tracking of shopper characteristics and further segmentation for precision marketing. 

To discuss Shopper Profile Reports or our deep insights capabilities, contact Viv Craske on viv.craske@mysupermarket.com or 02072585388

 

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