mySupermarket and Eyeota partner to deliver targeted media through PDMP

MySupermarket has announced its premium purchase intent data segments will be available on audience data platform Eyeota’s Private Data Marketplace (PDMP). The segments include specific supermarket, brand and product category preferences and under this arrangement Eyeota and mySupermarket can create bespoke audience segments for media buyers and advertisers who need more targeted segments. Our mySupermarket.co.uk[…]