Metrico partners: Heinz, Mars Petcare and Highland Spring

We are delighted to announce that Mars Petcare, Highland Spring and Kraft Heinz have integrated Metrico, our e-commerce smart assistant, into their businesses.

Metrico, the first e-commerce smart assistant, delivers insights and alerts to your email inbox, saves busy FMCG sales, marketing, category and e-commerce staff time and a lot of headaches.

The Metrico service is made up of 4 key parts:

1. Smart weekly reports e.g. Availability, Price & Promotion

2. Smart scorecards – track your monthly e-commerce KPIs easily

3. Smart platform – dive into the data when you have time

4. Smart alerts – email alerts e.g. Availability, Price & Promotion

Steven Sewell, Market Insights and Category Manager, Highland Spring Group, said: “As we’ve been building a solid online channel plan, we’ve been using Metrico to get us up and running. It’s important to improve our online position and Metrico helps us do that quickly.”

Mars Petcare are using Metrico for our unique Favourites tracking service: Metrico Favourites. 1/3 to 1/2 of grocery e-commerce shop are driven from shoppers’ favourites lists, yet very few FMCGs are tracking this vital KPI. 

Viv Craske, MD, mySupermarket Business Solutions said: “We’re delighted to be partnering with these wonderful three new partners. While each business has different needs and differing e-commerce approaches, they all have one thing in common – to make tracking e-commerce metrics simple and fast.

“We’re looking forward to seeing how Mars Petcare, Kraft Heinz and Highland Spring use our smart assistant to drive sales and efficiencies.”

If you would also like to find out what Metrico can do to enhance your business, please get in touch with Viv Craske at or by calling 0203 808 4192.