Our e-commerce smart assistant Metrico just became even smarter. We’ve upgraded Market Share to help you understand your brand’s impact quickly and easily.
You can now use Metrico to track your brand’s value and volume share of category against your competitors and across all major retailers.
Here’s whats new, and how it can help you take your brand to the next level.
What’s New in Market Share?
New Category and Subcategory Functionality
Understanding where your brand has an impact at both a category and subcategory level is useful as a starting point for your e-comm strategy. Now you can quickly measure your market Share against the category. Plus tracking competitors’s Market Share and own label is just as easy.
How Can it Help your Brand?
You can use Market Share Insights to:
- Identify which of your promotions had an impact
- Discover competitor promotions that affected your Market Share
- Quantify the impact of out-of-stock issues
- Discover the online sales performance of your NPDs
How Does Market Share Work?
Thanks to our consumer panel of 200,000 shoppers, generated from the tens of thousands of baskets created, compared and checked-out on mysupermarket.co.uk, we have the data you need to inform your e-comm strategy.
We use this panel to quickly show you your Market Share – and that of your competitors – saving you weeks of piecing together EPOS data to show the current size of the e-commerce prize.
Find out your Market Share
Working with mySupermarket Business Solutions gives you and your brand access to exclusive data which can inform, power and measure your e-commerce strategy. Click here for more information about how that data is gathered and how you can use it today.
We also offer a range of other tools to help you navigate the wild west of e-comm in FMCG. This includes Test and Learn capabilities, Data and Insights and Media analysis.
If you do not currently have access to your brand and category Market Share, please email firstname.lastname@example.org