Unilever Vs Tesco – Confused?

    Have you seen the new Tesco product shot guidelines for e-commerce? It’s very different to Unilever’s approach.    Which has led to both frustration and confusion with our clients, and then Ocado has brought out their own front of pack guidelines which ignore both Unilever’s approach and Tesco’s – frustrating isn’t it!  […]

Case Study: Cadbury’s Freddo

The mySupermarket Insights tool is a great way to track the progress of your products. The tool allows you take a deeper look, which can be very useful when launching a product to market. We looked into the launch of Cadburys Freddo Drinking Chocolate 175g into Tesco and Asda and this is what we found:  […]

Case Study: A Shopper Profile

  THE QUESTION How can we optimize our marketing spend with minimal investment in in-depth market analysis? THE APPROACH mySupermarket was asked by brand X to delve into their category and shopper profile. Looking at the shopper profile of brand X within its category revealed some interesting insights. The demographic of the shopper can be[…]