Hiring: Agency Sales Manager

Agency Sales Manager up to £40-45,000 (+ 40% commissions OTE) ROI. CPM. DMP. PMP. FMCG. ROPO. Do these terms get you excited? Do you want to make your mark in an established start-up and make bonuses that buy you awesome holidays? Do you overachieve your targets selling into media agencies? Do you want to work[…]

Groceries Tracker Latest: Festive Fizz is On the Up

mySupermarket’s monthly Groceries Tracker tracks the average price of 35 commonly bought items across the supermarkets to find the trends that affect shoppers directly. Whilst there is no such thing as an average basket, the Groceries Tracker provides a consistent insight for shoppers and retailers into the changing cost of groceries. The price of the[…]

mySupermarket and Eyeota partner to deliver targeted media through PDMP

MySupermarket has announced its premium purchase intent data segments will be available on audience data platform Eyeota’s Private Data Marketplace (PDMP). The segments include specific supermarket, brand and product category preferences and under this arrangement Eyeota and mySupermarket can create bespoke audience segments for media buyers and advertisers who need more targeted segments. Our mySupermarket.co.uk[…]

P&G and Pladis integrate Metrico from mySupermarket Business Solutions

We are delighted to announce that P&G and Pladis have integrated Metrico, our new e-commerce smart assistant, into their businesses. Metrico, the first e-commerce smart assistant, delivers insights and alerts to your email inbox, saves busy FMCG sales, marketing, category and e-commerce staff time and a lot of headaches. The Metrico service is made up[…]

New: Take control with SKU Performance Analysis

mySupermarket’s Category Management Tool now offers brands the chance to view the performance of their digital shelf product by product with SKU performance analysis. Adding to the impressive capabilities of the Category Management Tool, brands can now analyse the performance of their digital shelf by individual products with in depth SKU analysis. Using our 360-degree[…]

Christmas Dinner Buying Trends

With the festive season fast approaching, thoughts turn to dark nights, dinner parties and hot meals with a glass of bubbly. Last Christmas it seemed as though Prosecco was the hot trend featuring in everyone’s glasses. Here at mySupermarket, we were interested in understanding if our social perception of the move from Champagne Toasts to[…]

Proof in the Pudding? How #GBBO affects your shopping habits.

The Great British Bake Off final is here! It’s been a stressful season both in and out the tent for the iconic baking series but as Jane, Candice and Andrew enter the tent for one last time the controversy surrounding the show’s future is lost in the excitement and the nation’s undeniable love of all things[…]

Wine buying trends

It’s the nation’s favourite drink. No longer the tipple just for connoisseurs or the wealthy; the red, white or bubbly drop has firmly established itself as a much-loved drink for people of all ages, social classes and regions of the UK. Yes, we’re talking about wine – the beverage that novelist Ernest Hemingway once described[…]

London Chocolate Forum

For something a little sweeter, Mandy will be rounding off her engagements when she heads to the London Chocolate Forum on October 7. The forum is the world’s biggest international chocolate industry conference and networking event. Mandy will be presenting on just who the chocolate shopper is and how to target them by sharing the[…]

Omni-Channel Conference

Mandy is a keynote speaker at the Logistics and Supply Chain’s Omni-Channel Conference on September 28 and 29, at the Grand Connaught Rooms in London. The conference will bring together senior figures from retail to discuss customer expectations, consumer insight and the issues key to the future of the industry. Mandy will be speaking about[…]

Innovation in Non-Alcoholic Beverages Conference

Our Director of Brand Partnerships, Lisa Luxford, will be attending and hosting a panel at the Innovation in Non-Alcoholic Beverages Conference in London. The two-day event will spotlight the newest innovations in non-alcoholic beverages amid government regulations. Lisa will be hosting a panel on retailer beverage stock choices, identifying category favourites and understanding consumer trends[…]

Europe’s Customer Festival

Next on the calendar for mySupermarket is Europe’s Customer Festival, at the Business Design Centre in London from September 13 -14. The event will bring together marketing teams across Europe to take their marketing and customer experience to another level. Mandy will be joining her peers in a roundtable discussion about data and analytics and turning[…]

Verdict Future Retail Strategies Congress

Our Head of Brand Partnerships and Insights, Mandy Critchley, will be presenting at the Verdict Future Retail Strategies Congress at London’s Millennium Gloucester Hotel on September 8.   The conference will bring together a host of thought leaders from some of the most innovative retailers for a two-day discussion on future-proofing retail strategies to achieve exceptional[…]

Digital Retail and FMCG Masterclass

Our Head of Brand Partnerships and Insights, Mandy Critchley, will be presenting at the Digital Retail and FMCG Masterclass in London’s Century Club on September 6. The masterclass, hosted by international body Masterclassing Ltd,  will show senior management and technical leads how they can deploy the latest digital and social marketing tools and techniques to[…]

Turning big data into smart data – how to make insights actionable

With the growth of ecommerce comes a wealth of customer data. The challenge within businesses is to correctly analyse the data, use it to effectively communicate with your customer and then capitalise on the opportunities provided. Within the FMCG industry and the online grocery world, customer data is crucial in understanding who your shopper is,[…]

Media Compliance – new report

We are pleased to announce that our new Online Category Management Tool is now even better with the addition of a new report for brand managers. Our Media Compliance report will review all the different advertising campaigns you have across retailers. We’ll examine the different places your advertisements should appear on retailers’ sites and we’ll confirm whether they[…]

Spring is in the air

  It is that time of year again where the weather gets a little bit warmer, the flowers start blooming, and you can give your house a nice little spring cleaning makeover! According to mySupemarket studies, approximately 72% of women in the UK and 28% of men account for the volume of sales across cleaning[…]

Feb 2016: mySupermarket Conference Schedule

February has seen us attend and speak at two different conferences – you may have seen us there? On Tuesday, February 2nd, we spoke at The Retail Bulletin’s OmniChannel Summit in London. mySupermarket’s Managing Director, Kim Ludlow, addressed the audience on personalisation and using data to understand your customers. Of key importance for brands and[…]

Sugar Accumulator App Downloaded a Million Times

You may remember our award winning sugar accumulator tool from previous correspondence. The concept, developed with Public Health England and MEC, presents itself as a widget on our website and measures how much sugar is in a shopper’s basket. Using the UK Government’s nutrition criteria, we developed a system based on the traffic light labelling[…]

Search Term Analysis: Understanding How Shoppers Arrive at Your Brand

mySupermarket tracked the shopper journey of customers online and found that most shoppers begin by using the search function. If many shoppers are using the search tool to fill their basket, it is important that brands have optimised this tool in order to be found. Search term analysis collects metrics about how customers search for your[…]