Groceries Tracker Latest: Festive Fizz is On the Up

mySupermarket’s monthly Groceries Tracker tracks the average price of 35 commonly bought items across the supermarkets to find the trends that affect shoppers directly. Whilst there is no such thing as an average basket, the Groceries Tracker provides a consistent insight for shoppers and retailers into the changing cost of groceries. The price of the[…]

Christmas Dinner Buying Trends

With the festive season fast approaching, thoughts turn to dark nights, dinner parties and hot meals with a glass of bubbly. Last Christmas it seemed as though Prosecco was the hot trend featuring in everyone’s glasses. Here at mySupermarket, we were interested in understanding if our social perception of the move from Champagne Toasts to[…]

Proof in the Pudding? How #GBBO affects your shopping habits.

The Great British Bake Off final is here! It’s been a stressful season both in and out the tent for the iconic baking series but as Jane, Candice and Andrew enter the tent for one last time the controversy surrounding the show’s future is lost in the excitement and the nation’s undeniable love of all things[…]